7 Tips for Emotional Marketing in 2024

If we talk about the essence of emotional marketing, it is to create some emotional value for consumers, make them feel good, and promote orders. So, what are the media, channels, and scene elements of people or things that can create emotional value?

1. Crazy emoji

In the era of image reading, we use emojis to deconstruct and define the world. Many things that we don't want to say or are difficult to express are all crammed into emojis. Correspondingly, the public's emotional background is also hidden in these emoticons.We can capture a person's personality and emotions from their commonly used emojis. Similarly, by looking at the frequently appearing emoticons in young people's social circles, one can have a rough idea of the current direction of emotional marketing.

2. Popular animal celebrities

Living together in a global village, human empathy is always easily projected onto animals.In the pet economy, pets that bring emotional healing and emotional support to people with emotional loneliness also show more potential for emotional business value spillover.

3. Relaxing body and mind healing

With the increasing demand for emotional healing among the public, the recently quietly emerging field of "body and mind" seems to have many rules and regulations.In the past two years, the super plant company that advocates using plants to create emotional healing has been welcomed by many brand collaborations.

4. vision and colors

Intuitive color elements are also emotional connectors.In addition to popular colors, more conventional color marketing can start with seasonal color tones. Following the seasons, such as cherry blossom powder in spring and forest green in summer, using natural colors and color elements that vary according to the four seasons, is an emotional connector that will not go wrong.For example, incorporate vibrant colors and appetizing visuals in your ice cream containerdesigns to stimulate desire and create a sense of indulgence.

5. Hearing and Sound

When decompression becomes an urgent need, people are seeking emotional healing in their voices.The auditory stimulation of sound has limited information, but the more so, the easier it is to stimulate the audience's rich sensory associations.For example, if your target audience consists of health-conscious individuals, emphasize the use of eco-friendly materials in your ice cream containers, butter tubs, margarine tubs, and other plastic injection containers.

6. Smell and aroma

"75% of a person's emotions are generated by their sense of smell."According to relevant data, about 20% of women regulate their emotions by smelling fragrances (such as lighting aromatherapy candles). And this not only confirms the potential of odor marketing, but also affects a billion dollar fragrance market.The most common is the gravitational force that shapes the sense of smell in offline experiences. Like the aroma of bread and coffee drifting on the streets, they are the best tools for brands to attract customers. In addition, presenting odor symbols to consumers is also a feasible way.

7.Leverage Social Media Platforms:
In 2024, social media continues to be a powerful platform for emotional marketing. Engage with your audience through interactive content, such as polls, quizzes, and user-generated campaigns. Encourage users to share their experiences with your ice cream containers, butter tubs, margarine tubs, and plastic injection containers, fostering a sense of community and emotional connection.

But emotional value represents the ability of everything to bring people a beautiful feeling. Looking at it this way, there are more touch points in life that can create emotional value than the 7 points mentioned above.

From the perspective of life, we can search for emotional touch points in any dimension within the five senses; It is also possible to delve deeper into consumer demand and popular culture, and explore deep emotional connections. In other words, as emotional animals, humans walk in life, and emotional value is born in every corner of life.